PROJECT

UPS AR Mobile Feature

Developed an AR app for UPS, enhancing package measurement accuracy and efficiency for small businesses.

outcomes

Development

Testing & UX

UI Design

Empathize:

I began by delving into the unique needs of UPS's clients, particularly focusing on the challenges small businesses face in measuring and preparing shipments. This involved extensive user engagement to understand their daily logistical hurdles.

Define:

  • Problem Statement: Small businesses, a key demographic for UPS, struggled with efficient and accurate measurement methods for shipping.
  • Hypothesis: Developing an AR app could significantly streamline the measurement process, enhancing accuracy and efficiency for UPS clients.

Ideate:

We initially planned a basic package-measuring app, but with internal funding, we expanded the scope to include diverse measurement capabilities like lines, areas, and volumes, catering to a broader range of objects.

Prototype:

My role was multifaceted, encompassing the initial conceptualization, wireframe design, and crafting of high-fidelity comps. Collaborating closely with developers, we focused on creating an intuitive, easy-to-use AR measurement experience.

Test:

We conducted a series of comprehensive user studies, where real-world scenarios were simulated to evaluate the app's effectiveness. This involved observing how small business owners interacted with the app for various measurement tasks. We collected detailed feedback on user experience, accuracy of measurements, and overall usability. Metrics such as time taken to measure objects and user satisfaction levels were meticulously analyzed. The insights gained from these tests were pivotal in refining the app, focusing on enhancing its precision, user interface, and overall functionality to meet the specific needs of UPS clients.

The results from the testing phase of the UPS AR measurement project were highly encouraging. We observed a notable increase in accuracy and efficiency in the measurement process used by small business owners. User satisfaction scores were significantly higher, indicating that the app effectively addressed the key pain points in their shipping preparation. The time required to measure objects for shipping was drastically reduced, streamlining the entire process. These positive outcomes affirmed the app's value as a practical, innovative tool for UPS's clients, successfully bringing AR technology into everyday business logistics.

Final Concept

Walkthrough

Testing

Click here to download the app!
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